Product-market fit frameworks
A working library of the thinking tools that get startups to product-market fit. Not academic summaries, each one covers what it is, when to reach for it, and how to actually apply it, then connects back to the one number that tells you if it worked. Start with your PMF score, or measure it free with the PMF calculator.
Measure your PMF score → 14-day free trial · No credit card · Pay once, no subscriptionDiscover: find the real problem
Frameworks for understanding what your users are actually trying to get done, before you build.
Validate: pick where to win
Frameworks for choosing the narrow market you can dominate first, and proving demand is real before you scale.
Beachhead Market
Nail it, then scale it. Win one narrow segment completely before you expand, the fastest route to a defensible PMF score.
Problem-Solution Fit
The milestone before PMF. You've confirmed a real problem and a solution that fits it, but not yet proven the market wants it.
Value Proposition Canvas
Map customer jobs, pains, and gains against what your product offers, and see exactly where they fit or miss.
Measure: put a number on fit
The instrument that turns product-market fit from a feeling into a metric you can track.
Prioritize: build the right things next
Frameworks for deciding what actually moves the needle once you know who you're building for.
Kano Model
Not every feature earns its keep the same way. Sort them into must-haves, performance drivers, and delighters, and stop wasting sprints.
RICE Scoring Model
Score every idea by Reach, Impact, Confidence, and Effort, and let the math cut through opinion and the loudest voice in the room.
Grow: scale what's working
Frameworks for aligning the team and measuring value once you've earned the right to scale.
Frameworks help you decide. A score tells you if you were right.
Every framework here points at the same question: do people genuinely need what you built? Run the Sean Ellis survey on your engaged users and get the answer as a number you can track.
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