PMFtracker vs Tally
Tally is a brilliant free form builder — you can stand up the Sean Ellis survey in minutes. But a form only collects answers. PMFtracker turns those answers into a PMF score you can track. Honestly? You'll probably want both.
Start your free trial → 14-day free trial · No credit cardFirst, credit where it's due
Tally deserves the love it gets. It's free, the editor feels like writing in Notion, the forms look clean, and the free tier is genuinely generous — unlimited forms and responses without a paywall on the basics. For building and sharing a survey fast, on no budget, it's hard to beat. You can build the Sean Ellis PMF survey in it in about five minutes.
And then you hit the wall that every form builder hits: a folder of raw responses. Tally collected them perfectly. It just has no idea what product-market fit is, or what your score means, or whether it went up since last month.
Feature comparison
| Capability | Tally | PMFtracker |
|---|---|---|
| Build the Sean Ellis survey | ✓ (manual) | ✓ (pre-loaded) |
| Free to start | ✓ (generous tier) | 14-day trial |
| General-purpose forms | ✓ | PMF-focused |
| PMF score calculated automatically (40% rule) | — (spreadsheet) | ✓ |
| Engaged-user filtering | — | ✓ |
| Score tracked over time (trend) | — | ✓ |
| ICP / "very disappointed" segmentation | — | ✓ |
| AI sentiment analysis of open-ends | — | ✓ |
| In-product survey widget | — | ✓ |
| Investor-ready PMF reports | — | ✓ |
Comparison reflects PMFtracker's feature set and Tally as a general-purpose free form builder.
The real difference: a form builder vs a PMF tracker
This isn't really a fair fight, because Tally and PMFtracker aren't trying to do the same thing. Tally is a great way to ask the question. PMFtracker is a way to measure the answer — over and over, as a tracked metric. The work Tally leaves on your plate (calculate the percentage, filter the tire-kickers, find your ICP, chart the trend, package it for investors) is the exact work PMFtracker automates.
If you're running the survey once for a quick read, Tally plus a spreadsheet is completely fine — and free. But the moment you want to run it again next month and see whether the number moved, the spreadsheet becomes the bottleneck. Here's how to run the survey properly — and PMFtracker is what makes running it the second, fifth, and tenth time effortless.
Skip the spreadsheet math
Run the Sean Ellis survey and get your score, your ICP, and the trend calculated for you — no CSV exports, no manual percentages. Pay once, measure forever.
Start free → 14-day free trial · No credit card · The Sean Ellis template is pre-loadedFrequently asked questions
What is Tally?
A free, Notion-style form builder popular with startups and indie hackers. It's fast, clean, and has a generous free tier — great for building and sharing surveys, including the Sean Ellis PMF survey.
Can I run a PMF survey with Tally?
Yes, and for free. But Tally only collects responses — you export to a spreadsheet and calculate the "very disappointed" percentage, tag your ICP, and rebuild your trend chart by hand each cycle.
How is PMFtracker different from Tally?
Tally is a general form builder; PMFtracker is a PMF tool. It calculates your Sean Ellis score automatically, filters to engaged users, segments your ICP, tracks the trend, and exports investor-ready reports — the measurement layer Tally doesn't have.
Should I use Tally or PMFtracker?
For a one-time, zero-budget read, Tally plus a spreadsheet works. To measure, improve, and prove PMF over time without the manual work, use PMFtracker.
