PMFtracker vs Tally

First, credit where it's due

Tally deserves the love it gets. It's free, the editor feels like writing in Notion, the forms look clean, and the free tier is genuinely generous, unlimited forms and responses without a paywall on the basics. For building and sharing a survey fast, on no budget, it's hard to beat. You can build the Sean Ellis PMF survey in it in about five minutes.

And then you hit the wall that every form builder hits: a folder of raw responses. Tally collected them perfectly. It just has no idea what product-market fit is, or what your score means, or whether it went up since last month.

The real difference: a form builder vs a PMF tracker

This isn't really a fair fight, because Tally and PMFtracker aren't trying to do the same thing. Tally is a great way to ask the question. PMFtracker is a way to measure the answer - over and over, as a tracked metric. The work Tally leaves on your plate (calculate the percentage, filter the tire-kickers, find your ICP, chart the trend, package it for investors) is the exact work PMFtracker automates.

If you're running the survey once for a quick read, Tally plus a spreadsheet is completely fine, and free. But the moment you want to run it again next month and see whether the number moved, the spreadsheet becomes the bottleneck. Here's how to run the survey properly - and PMFtracker is what makes running it the second, fifth, and tenth time effortless.

When Tally is the better choice

We'd rather you pick the right tool than the one we sell. Reach for Tally when:

• You need free, flexible forms for lots of jobs, waitlists, contact pages, event RSVPs, not just a PMF survey.
• You're running the survey once for a quick gut-check and a spreadsheet is all the analysis you need.
• Budget is genuinely zero and tracking the score over time isn't on the roadmap yet.
• You want pixel-level control over the form's look and questions more than you want the metric.

If that's you, use Tally, it's a great product. The day your PMF score becomes a number you want to watch move month over month, that's the day PMFtracker earns its place.

Switching from Tally to PMFtracker

You don't lose the responses you've already gathered. Moving over takes about ten minutes:

1. Export your Tally responses to CSV from the Tally dashboard.
2. Import them into PMFtracker - it maps the Sean Ellis question automatically and calculates your score on the spot.
3. Keep it running in-product with the built-in survey widget, so every new response updates your score, ICP, and trend without another export.

From there the spreadsheet math is gone for good, and you can finally see whether the number is going up. Try the free PMF score calculator first if you want to see the output before you import.