At PMFtracker, accessible from https://www.pmftracker.com/, protecting your privacy is one of our fundamental commitments. This Privacy Policy explains how we collect, use, process, and protect your personal information when you use our product-market fit measurement platform.

Contact Information

Email: privacy@pmftracker.com
For data protection inquiries: dpo@pmftracker.com
‍If you have questions about this Privacy Policy or our data practices, please contact us using the information above.

Consent and Scope

By using our website and services, you consent to this Privacy Policy and agree to its terms. This Privacy Policy applies to our online activities and information collected through our platform. It does not apply to information collected offline or through third-party websites.

Information we collect

Personal Information You Provide:

• Account Information: Full name, email address, password, company name, job title, and website
  
• Contact Information: Email, phone number when provided via contact forms
  
• Payment Information: Billing details and payment card information (processed securely through third-party payment processors)
  
• Communication Data: Contents of messages, support requests, and feedback you send us
  
• Survey Data: Product-market fit survey responses, customer feedback, and related analytics data you input into our platform
  

Automatically Collected Information:

• Usage Data: How you interact with our platform, features used, time spent, and navigation patterns
  
• Technical Data: IP address, browser type and version, device information, operating system, and referring URLs
  
• Analytics Data: Performance metrics, PMF scores, dashboard interactions, and platform usage statistics collected through our PostHog integration
  
• Cookie Data: Information stored through cookies and similar tracking technologies
  

Third-Party Data:

• Integration Data: Information imported through our PostHog integration or CSV uploads from other survey platforms
  
• Authentication Data: If you sign up using third-party services like Google or LinkedIn
  

How we use your information

We process your personal data for the following purposes based on legitimate interests, contractual necessity, and consent :

Service Provision:

• Provide, operate, and maintain our PMF measurement platform
  
• Process your PMF surveys and generate analytics reports
  
• Enable dashboard functionality and data visualization
  
• Process payments and manage subscriptions
  

Communication and Support:

• Respond to your inquiries and provide customer support
  
• Send service-related notifications and updates
  
• Communicate about new features, updates, and promotional content (with consent)
  

Analytics and Improvement:

• Analyze platform usage patterns to improve our services
  
• Develop new features and functionality based on user behavior
  
• Generate aggregate statistics and benchmarks (using anonymized data)
  

Legal and Security:

• Comply with legal obligations and enforce our Terms of Service
  
• Detect, prevent, and investigate fraud or security incidents
  
• Protect the rights and safety of our users and platform
  

Data Sharing and Third Parties

Service Providers
We share data with trusted third-party service providers who assist in operating our platform:

• PostHog: Analytics and user behavior tracking (subject to their privacy policy)
  
• Stripe (Payment Processor): Secure payment processing (we do not store full payment card details)
  
• Supabase (Cloud Hosting): Secure data storage and platform infrastructure
  
• Email Service Providers: Transactional and marketing communications
  

Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to equivalent privacy protections.

Legal Requirements
We may disclose information when required by law, legal process, or to protect our rights, users, or public safety.

Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit and at rest
  
• Regular security assessments and monitoring
  
• Access controls and authentication requirements
  
• Secure hosting infrastructure with reputable providers
  

However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy :

• Account Data: Retained for the duration of your account plus 3 years for legal and business purposes
  
• PMF Survey Data: Retained for the duration of your account plus 5 years to enable historical analysis and benchmarking
  
• Usage Analytics: Anonymized after 2 years, aggregated data retained indefinitely
  
• Communication Records: Retained for 3 years for customer service purposes
  
• Payment Information: Retained as required by financial regulations (typically 7 years)
  

You may request deletion of your data at any time, subject to legal and contractual obligations.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data :

GDPR Rights (EU/UK Users):

• Right to Access: Request copies of your personal data
  
• Right to Rectification: Correct inaccurate or incomplete information
  
• Right to Erasure: Request deletion of your personal data under certain conditions
  
• Right to Restrict Processing: Limit how we process your data
  
• Right to Data Portability: Receive your data in a portable format
  
• Right to Object: Object to processing based on legitimate interests
  
• Right to Withdraw Consent: Withdraw consent for processing at any time
  

CCPA Rights (California Users):

• Request disclosure of personal data categories and sources
  
• Request deletion of personal data
  
• Request that we not sell your personal information (note: we do not sell personal data)
  
• Non-discrimination for exercising privacy rights
  

To exercise these rights, contact us at privacy@pmftracker.com. We will respond within one month of receiving your request.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze platform usage :

Essential Cookies
Required for basic platform functionality, authentication, and security.

Analytics Cookies
Help us understand how users interact with our platform through PostHog integration.

Preference Cookies
Remember your settings and preferences for a personalized experience.

You can manage cookie preferences through your browser settings. Disabling certain cookies may limit platform functionality. Cookie consent is valid for 180 days.

International Data Transfers

If you are located outside our primary operating jurisdiction, your information may be transferred to and processed in countries with different data protection laws. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.​

Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we discover we have collected such information, we will promptly delete it. Parents or guardians who believe we may have collected information from a child should contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of material changes by:

• Posting the updated policy on our website with a new "Last Updated" date
  
• Sending email notifications for significant changes
  
• Displaying prominent notices on our platform
  

Continued use of our services after changes take effect constitutes acceptance of the updated policy.

Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

Email: privacy@pmftracker.com
Data Protection Officer: dpo@pmftracker.com
Address: ProductTrio, Paczkowska 50/8, 50-503 Wrocław, Poland

We are committed to resolving privacy-related inquiries promptly and transparently.​