PMFtracker vs Maze
Maze runs excellent unmoderated usability tests, task flows, tree tests, card sorts, on prototypes and live products. PMFtracker does one job and does it deeply: measure and track your product-market fit score. Here's how to tell which one you actually need.
Start your free trial → 14-day free trial · No credit cardFirst, credit where it's due
Maze is a genuinely strong usability testing platform. It runs unmoderated tests on prototypes and live products, tells you whether users can actually complete a task, tests navigation with tree testing and card sorting, and rolls it all into automated reports. If you want to know whether people can use what you built, it's a serious option.
But "can people use this" and "do people want this enough to keep it" are different questions. Maze answers the first, including a PMF survey template among its many test types. PMFtracker answers only the second, and that difference is the whole point of this page.
Feature comparison
| Capability | Maze | PMFtracker |
|---|---|---|
| Run the Sean Ellis survey | ✓ (template) | ✓ (pre-loaded) |
| In-product survey widget | Link-based mostly | ✓ |
| Unmoderated usability testing | ✓ | - |
| Tree testing / card sorting | ✓ | - |
| AI analysis of open-ended responses | ✓ | ✓ (on PMF responses) |
| PMF score calculated automatically (40% rule) | - (manual) | ✓ |
| Score tracked over time (trend) | - | ✓ |
| ICP / "very disappointed" segmentation | - | ✓ |
| Investor-ready PMF reports | - | ✓ |
| Pricing | Custom / seat-based subscription | $79 / $149 one-time (was $99 / $199) |
Comparison reflects PMFtracker's feature set and Maze as a general usability testing and research platform.
The real difference: usability testing vs a PMF system
Maze tells you whether someone can find the checkout button or complete a signup flow. That's valuable, and it's a genuinely hard problem to get right. But a prototype that tests perfectly can still ship into a market that doesn't want it. Usability and demand are not the same question, and Maze's PMF template still leaves the actual measuring to you: the tally, the ICP, the trend, all manual.
PMFtracker takes the Sean Ellis question and does the measuring for you: the score on the 40% rule, the engaged-user filter that keeps it honest, the ICP pulled straight from your most disappointed users, AI sentiment on the open-ends, and a trend line that becomes fundraising evidence. It's narrower than Maze on purpose, because PMF deserves a dedicated instrument, not one test type among many.
When Maze is the better choice
Maze is a serious platform, and for some teams it's the right call. Choose it when:
- You need to know whether users can complete a specific task or flow before you ship it.
- You're deciding between navigation structures and want tree testing or card sorting data.
- Usability research on prototypes is a recurring, broad program for your team.
- You have budget for an ongoing testing-platform subscription and a team to run it.
PMFtracker isn't trying to replace any of that. It does one job, measure and track the Sean Ellis PMF score, and does it without a subscription. Plenty of teams run both.
Switching from Maze to PMFtracker
If PMF is the specific metric you want to actively manage, moving it over is quick:
- Export your Maze PMF survey responses to CSV.
- Import them into PMFtracker, it reads the Sean Ellis answers and scores them automatically.
- Run the survey in-product going forward, so your score and ICP stay current without managing another campaign.
Keep Maze for usability and prototype testing if you like it; let PMFtracker own the PMF number. See the exact survey questions it scores.
Measure PMF, don't just test usability
Run the Sean Ellis survey and get your score calculated, your ICP segmented, and the trend tracked, purpose-built for product-market fit. Pay once, measure forever.
Start free → 14-day free trial · No credit card · The Sean Ellis template is pre-loadedFrequently asked questions
What is Maze?
A usability testing platform for running unmoderated tests on prototypes and live products, including task-based tests, tree testing, card sorting, and surveys, with automated reporting on how users complete tasks.
How is PMFtracker different from Maze?
Maze tests whether users can complete tasks and can run a PMF-style survey, but you still calculate and track the score yourself. PMFtracker calculates your Sean Ellis score automatically on the 40% rule, tracks the trend, segments your ICP, and exports investor-ready reports.
Can I use both?
Yes. Many teams use Maze for usability testing on prototypes and flows, and PMFtracker specifically to measure and track product-market fit. They answer different questions.
Which should I choose for product-market fit?
If your goal is specifically to measure, improve, and prove PMF over time, PMFtracker is purpose-built for it. If you need to test whether users can complete tasks in a prototype or flow, Maze fits that different, earlier question.
Can I use PMFtracker alongside Maze?
Many teams do. Maze handles usability and prototype testing; PMFtracker owns the product-market fit metric. You can also export Maze's PMF survey responses to CSV and import them into PMFtracker to score and track them.

