What's a good PMF score in your industry?
Here's the honest answer most articles dance around: the product-market fit benchmark is 40% - the same Sean Ellis line, whether you're building SaaS, fintech, a marketplace, or an AI product. There's no secret different number per vertical. What actually changes by industry is who you survey, what a "very disappointed" answer really means, and the trap that distorts your score. These guides cover both.
PMF benchmark for SaaS
Slack, Superhuman, Dropbox, the home turf of the PMF survey. Who to survey and the buyer-vs-user trap.
PMF benchmark for Fintech
Survey funded, active accounts, and why "very disappointed" in fintech means trust. How Nubank uses the score.
PMF benchmark for Marketplaces
Two sides, two scores. Why you measure supply and demand separately, with the Airbnb lesson.
PMF benchmark for Consumer apps
Measure habitual users, not every download. The small-but-mighty core that drives B2C word of mouth.
PMF benchmark for AI startups
Demo-wow isn't fit. How to separate novelty from real product-market fit for AI products.
PMF benchmark for Developer tools
Stars and signups are vanity. The real engaged user is the developer who shipped with you.
PMF benchmark for E-Commerce
Repeat buyers, not one-time checkouts. Why discount-driven first orders inflate the score.
PMF benchmark for Healthcare
The buyer and the user are rarely the same person. Survey the clinician or patient, and keep it PHI-safe.
PMF benchmark for Edtech
Consumer learner or school-sold. Survey teacher and student separately, and time it to the school calendar.
Don't see your industry?
Tell us which vertical you're in and we'll build the benchmark for it. Leave your email and we'll send it the moment it's ready.
Measure your score against the 40% benchmark
Whatever your industry, the test is the same. Run the free PMF score calculator and see where you land.
Calculate your PMF score → No signup. Built on the Sean Ellis 40% method.
