0%
of startups fail from "no market need"
The statistic your cohort drifts toward without measurement.
For Accelerators & Programs
Get your whole cohort measuring PMF.
Your job is to get startups to product-market fit. PMFtracker gives every company in the batch a standardized score, tracked over time, so you can mentor with data and send them to demo day with proof. Program access is free.
No credit card required · Free program access
The problem
You push for PMF.
But can you see it?
Office hours run on gut feel, demo-day decks claim traction in whatever metric flatters most, and you can't see batch-wide progress until it's too late to step in.
0%
the Sean Ellis line
The threshold every company in the batch is aiming for.
0 score
standardized across your entire cohort
One instrument for the whole batch.
What you get
One standardized score
for the whole batch.
PMFtracker puts every company in the cohort on the same instrument, the Sean Ellis 40% test, and rolls it up for the program.
A score for every company
Each startup measured on the same Sean Ellis 40% rule. No more comparing one company's signups to another's MRR to another's "vibes."
Cohort dashboard
Product-market fit across the entire batch in one view: who's near fit, who's climbing, and who's stuck.
Progress over the program
Track each company's trend across the weeks of the program, and the cohort's overall trajectory.
Demo-day evidence
Your companies walk on stage with a real PMF score and trend, not a vanity chart. It lifts the whole cohort.
How it works
How it works across your cohort.
01
Companies measure
Each cohort company runs the Sean Ellis survey in PMFtracker on its engaged users. The score is calculated automatically on the 40% rule.
02
You see the batch
Standardized scores roll up into your cohort dashboard, week over week, one consistent number across every company.
03
You mentor with data
Point office hours where they matter: the companies stuck below 40%, with their ICP and feedback right there.
Why it matters
Standardize traction
One methodology across the cohort, the Sean Ellis 40% rule used by Superhuman and Nubank, so progress is comparable and honest.
Coach the right companies
The dashboard surfaces the startups sliding away from fit so mentors can intervene in time. The improvement loop →
Free program access
You get complimentary access and the cohort view. Companies pay once, lifetime, and keep the tool after they graduate.
In practice
The calls cohort PMF data helps you make.
Who needs mentor time
With one score across the batch, you can see which companies are stuck below 40% and route your scarce mentor hours to where they actually move the needle.
Which startups to feature
At demo day, the companies with a rising Sean Ellis score and a clear ICP are the ones to put in front of investors, backed by a number, not just a polished slide.
Whether the program is working
Track the whole cohort's average PMF score from kickoff to demo day. It's the cleanest proof your program creates traction, for founders and for your own backers.
Where each company really stands
Self-reported updates run optimistic. A standardized score cuts through it, so office hours start from the real picture instead of the pitch.
"The #1 reason startups fail is 'no market need'. It accounts for roughly 42% of failures, year after year."
Get your cohort measuring
product-market fit.
Give every company a standardized PMF score, track the batch's progress, and send founders to demo day with proof. Program access is free, set up your cohort view in minutes.
No credit card required · Free program access
FAQ
Fair questions.
Is PMFtracker free for accelerators?
Yes. Accelerators and programs get complimentary access, including a cohort view to track product-market fit across all the companies in a batch.
How do cohort companies use it?
Each company runs the Sean Ellis survey on its engaged users, and PMFtracker calculates the score automatically on the 40% rule. You see a standardized score for every company, tracked over time, in one cohort dashboard.
Can I track the whole batch's progress?
Yes, the cohort dashboard rolls up a standardized PMF score for every company, so you can see which startups are climbing toward 40% and which need help, across the entire program.
Does this help at demo day?
Yes. Instead of vanity metrics, your companies present a real PMF score and trend, evidence investors take seriously. See what an investor-ready PMF report looks like →
We're a VC, not an accelerator.
PMFtracker works the same way for funds and portfolios. See PMFtracker for VCs →