Get your whole cohort measuring product-market fit
Your job is to get startups to PMF. PMFtracker gives every company in the batch a standardized score, tracked over time — so you can see who's getting there, mentor with data, and send them to demo day with proof. Free for programs.
Get free program access → Complimentary for accelerators · Cohort PMF dashboard · No credit cardYou push for PMF. But can you see it?
Every program tells founders the same thing: go find product-market fit. Few can actually measure whether the cohort is getting there. Office hours run on gut feel, demo-day decks claim traction in whatever metric flatters them most, and you can't see batch-wide progress until it's too late to step in.
That's a real risk to your outcomes. "No market need" kills around 42% of startups — and a cohort full of companies that never honestly measured demand is a cohort quietly drifting toward that statistic, one polished update at a time.
One standardized score for the whole batch
PMFtracker puts every company in the cohort on the same instrument — the Sean Ellis 40% test — and rolls it up for the program.
A score for every company
Each startup measured on the same Sean Ellis 40% rule. No more comparing one company's signups to another's MRR to another's "vibes."
Cohort dashboard
Product-market fit across the entire batch in one view. See, at a glance, who's near fit, who's climbing, and who's stuck.
Progress over the program
PMF is a number that moves. Track each company's trend across the weeks of the program — and the cohort's overall trajectory.
Demo-day evidence
Your companies walk on stage with a real PMF score and trend — not a vanity chart. It raises the credibility of the whole cohort.
How it works across your cohort
It runs on the same loop your companies already need — you just get the program-wide roll-up.
Each cohort company runs the Sean Ellis survey in PMFtracker on its engaged users — the score is calculated automatically on the 40% rule.
Standardized scores roll up into your cohort dashboard, tracked week over week — one consistent number across every company.
Point office hours where they matter: the companies stuck below 40%, with their ICP and "very disappointed" feedback right there.
Mentor with data. Graduate stronger companies.
Standardize traction
One methodology across the cohort — the Sean Ellis 40% rule used by companies like Superhuman and Nubank — so progress is comparable and honest.
Coach the right companies
Stop guessing who needs help. The dashboard surfaces the startups sliding away from fit so your mentors can intervene in time. The improvement loop →
Free for programs
You get complimentary access and the cohort view. Companies pay once, lifetime — no subscription — and keep the tool after they graduate.
"The #1 reason startups fail is 'no market need' — it accounts for roughly 42% of failures, year after year."— CB Insights, analysis of startup failure post-mortems
Get your cohort measuring product-market fit
Give every company a standardized PMF score, track the batch's progress, and send founders to demo day with proof. Free for programs — set up your cohort view in minutes.
Get free program access → Complimentary for accelerators · Or book a 1:1 demoFrequently asked questions
Is PMFtracker free for accelerators?
Yes. Accelerators and programs get complimentary access, including a cohort view to track product-market fit across all the companies in a batch.
How do cohort companies use it?
Each company runs the Sean Ellis survey on its engaged users, and PMFtracker calculates the score automatically on the 40% rule. You see a standardized score for every company, tracked over time, in one cohort dashboard.
Can I track the whole batch's progress?
Yes — the cohort dashboard rolls up a standardized PMF score for every company, so you can see which startups are climbing toward 40% and which need help, across the entire program.
Does this help at demo day?
Yes. Instead of vanity metrics, your companies present a real PMF score and trend — evidence investors take seriously. See what an investor-ready PMF report looks like →
We're a VC, not an accelerator.
PMFtracker works the same way for funds and portfolios. See PMFtracker for VCs →
