Go from 22% to Series A — faster
Stop guessing whether you have product-market fit. Measure your PMF score, track it over time, find the users who love you, and walk into your raise with proof. The systematic way to reach PMF — built for founders, not data teams.
Start your free trial → 14-day free trial · No credit card · Pay once, no subscriptionMeasuring PMF once tells you almost nothing
"No market need" kills around 42% of startups — and the founders it catches were almost never tracking demand. They ran a survey once, got a number, felt good for a week, then watched churn quietly eat the runway.
Product-market fit isn't a moment you arrive at. It's a number that moves — up when you nail your ICP, down when you drift from it. The founders who keep it treat it like revenue: a metric they watch on a cadence. That's what PMFtracker is for.
Collect → Track → Act
One simple loop turns scattered feedback into a PMF score you can steer.
Embed the survey widget in your product and run the Sean Ellis question on your engaged users. Responses land in 48–72 hours.
Your PMF score is calculated on the 40% rule and tracked as a trend — with historical analysis, forecasting, and alerts when it moves.
See your ICP, what users love, and what holds the rest back — then export an investor-ready report. Try the calculator →
Everything you need to reach PMF — in one place
Survey widget
Drop it into your product, pre-loaded with the Sean Ellis template. Targets engaged users, no engineering required.
PMF score on the 40% rule
Calculated automatically, tracked over time with historical trend analysis and forecasting — not a one-off number.
Automated alerts
Get notified the moment your score moves significantly, so you catch fit slipping before it becomes a crisis.
ICP & AI insights
Automated segmentation, an HXC (High Expectation Customer) profile, and AI sentiment analysis of every open-ended answer.
PostHog Cohorts + imports
Target exactly the right users via PostHog Cohorts, or import data from your existing survey tools.
Investor-ready reports
Export your score, trend, and ICP as polished visuals for your deck. See what's in one →
The difference: you track it, not just measure it
Most ways founders measure PMF — a Typeform here, a free survey there — give you a single number and stop. PMFtracker is built around the trend: the longitudinal record that shows whether you're getting closer to fit, lets you catch when you're slipping, and becomes the evidence investors actually trust. See the full methodology →
"Seeming happy and gut feelings don't prevent the 42% startup failure rate. Data does. This is why I'm obsessed with quantified PMF measurement."— Hiten Shah, serial founder & product leader
Start your 2-week free trial
Measure your PMF score in five minutes, then watch it climb. No credit card, and you pay once — measure forever.
Start free → PMF Starter $79 · PMF Startup Kit $149 · One-time, lifetime accessFrequently asked questions
What is a PMF tracking tool?
It measures your product-market fit score over time using the Sean Ellis survey, segments your users, and turns the result into evidence you can act on and show investors — instead of running a one-off survey in a spreadsheet.
How does PMFtracker measure PMF?
You embed a survey widget in your product; it runs the Sean Ellis question on your engaged users, calculates your score on the 40% rule, tracks the trend, segments users, and exports an investor-ready report.
How much does it cost?
It's a one-time, lifetime purchase — no subscription. PMF Starter is $79 and PMF Startup Kit is $149. New users get a 14-day free trial, no credit card required.
Do I need to be technical?
No. PMFtracker is built for non-technical founders — you embed a widget, and scoring, segmentation, and reporting are automated.
How is this different from a free survey tool?
Free survey tools give you a one-time score. PMFtracker tracks the score over time, extracts your ICP, runs AI sentiment analysis, and produces investor-ready reports. See the comparison →
