Week 0
Intake
One call. Your metrics, your users, your ICP hypothesis. We confirm which track fits and whether the survey can tell you anything honest yet.
60 min with youPMF Diagnosis · done with you
Four weeks. One honest answer.
Most founders cannot tell whether their users would actually miss them. We run the survey on your real users, chase it to a sample that means something, and hand you a verdict: your score against the 40% line, who your product is genuinely for, and a prioritised roadmap of what to fix next.
- Fixed price, no hourly billing
- About 2 hours of your time
- Run by the founder, not an analyst
Why this exists
The survey is easy. The answer is not.
Running a PMF survey properly is not a five-minute job. It is a four-week job that most founders start and almost none finish.
- Write the survey and get the wording right
- 2h
- Work out who actually counts as "engaged"
- 2h
- Build the segment and get it in front of them
- 1h
- Write the follow-ups that make people reply
- 2h
- Chase responses for two weeks
- 6h
- Decide whether 34 responses means anything
- ∞
- Which is why most founders never get an answer
- 13h+
Writing the survey takes five minutes. Getting forty of the right people to answer it, and knowing what the number means once they have, is the part that kills you. That is the part we do.
What lands in your inbox
Not a deck. A diagnosis.
Here is the actual shape of the deliverable, with sample numbers. Four pages, no filler, and a call to walk you through it.
Your PMF score
47%
of engaged users would be very disappointed without you
0%40% LINE100%
Verdict: above the line, but carried by one segment. Fit is real for solo operators and thin for teams. Grow into the segment that already loves you before spending on the one that does not.
Who your product is for
Solo founders and one-person marketing teams at pre-seed startups, who ship weekly and have no analyst to lean on. They describe you as "the only thing that tells me if I'm wasting my time."
What is blocking everyone else
Your roadmap: what to do next
- Cut the three-step setup to one. It is named in over half the negative answers.
- Rewrite the pricing page for solo operators, not teams.
- Re-run the survey in 90 days and compare. The trend matters more than the number.
Sample figures shown. Your numbers will be your own.
The four weeks
You give us two hours. We do the rest.
Total founder time across the whole engagement is about two hours. That is the point.
Week 1
Set up and target
We write and segment the survey, and identify the users who genuinely count as engaged. Surveying everyone is the most common way to poison the result.
We do thisWeeks 2-3
Field and chase
The survey goes out and we chase it to a sample worth scoring. This is the unglamorous part that decides whether you get an answer at all.
We do thisWeek 4
Diagnosis
Written diagnosis, then a 90-minute call to walk through the score, the ICP, the barriers, and the argument for what to build next.
90 min with youPricing
Priced on the answer, not the hours.
Two ways to run it: for one startup, or for a whole batch. Prices are fixed and quoted net of VAT.
PMF Diagnosis
For products with 40+ engaged users
- The Sean Ellis survey, written and targeted for your product
- Response collection chased to a scoreable sample
- Your PMF score against the 40% line, with a confidence band
- Your ICP, built from the users who would be very disappointed
- Ranked barriers pulled from the on-the-fence answers
- A prioritised product roadmap: the improvements and features to build next, and what to drop
- Written diagnosis plus a 90-minute readout call
- PMFtracker licence included, lifetime, yours to keep
€1,350fixed · net of VAT
Book a fit call
PMF Diagnosis for your cohort
One batch, one method, comparable scores
- A 3-4 hour group session for the whole batch, live setup included
- Every startup runs its own survey, with targeting and chasing support
- A 1-hour individual readout per startup
- PMF score, ICP and barriers for every startup that reaches the sample
- A prioritised improvement list for every startup
- An anonymised cohort benchmark for the program: how fit is distributed across the batch
- PMFtracker licences included for the whole cohort
from €650per startup · min 8 · net of VAT
Talk about a cohort
For accelerators and funds
Diagnose a whole cohort at once.
Teaching and setup happen once for the batch, then every startup gets its own readout. Your program gets something none of them can produce alone: an anonymised benchmark showing how fit is distributed across the cohort, which is the number your own sponsors keep asking for.
Talk about a cohort3-4hgroup session for the whole batch, live setup included
1hindividual readout per startup, plus a written summary
from €650per startup, minimum of 8
1cohort benchmark, anonymised, for the program
Case study
UX Pilot used this method to prove its fit.
Not a landing-page claim. A real measurement on a real paid user base, run with the exact survey, targeting and scoring this diagnosis uses.
49%
0%40% LINE100%
303 paid users answered the Sean Ellis question. 49% said they would be very disappointed to lose UX Pilot. Nine points above the line.
From "we think people like it" to a number investors accept
UX Pilot, an AI UX-design tool, used the PMFtracker methodology to track and prove its product-market fit: survey the engaged users, drop the churned ones from the sample, score against the 40% benchmark, and read the segments underneath.
The score is only half the result. The "very disappointed" cohort gave them a sharper ICP than any persona workshop, and the on-the-fence answers became the roadmap. That is the same deliverable this diagnosis produces for you.
Read the full case studyEvery engagement is run by Olek Uznanski: trained 300+ startups on product-market fit, built PMFtracker, ran the UX Pilot measurement. No junior analyst, no template, no handoff.
Before you book
We will tell you if it is not worth it.
The fit call is 20 minutes and it is genuinely a filter. Roughly a third of the time the honest answer is "not yet, and here is what to do instead."
Book the call if
- You have launched and people use the product regularly
- You can reach those users by email or inside the product
- You are about to make a real decision: scale, pivot, raise, or cut
- You are ready to act on an answer you might not like
Do not book if
- You want a number for a fundraising deck more than you want the truth
- You have users but no way to contact them
- You need someone to implement the recommendations. We diagnose, we do not build. Use the frameworks instead →
FAQ
Fair questions.
How is this different from just buying the tool?
The tool runs the survey. The diagnosis gets you the answer. Writing the survey is the five-minute part. Working out who counts as engaged, getting forty of them to reply, and knowing what the number means once they have is where it usually stops. If you want to run it yourself, buy the tool, it is $99. This is for when you would rather it were done.
What if I do not have 40 engaged users yet?
Then a survey cannot tell you anything honest, and we run the interview-based version instead: 8 to 12 customer interviews, synthesised into an ICP definition, a build-or-pivot verdict and the same prioritised roadmap. You get no score, on purpose. A percentage from 12 responses is a guess wearing a lab coat.
What if we do not reach enough responses?
We will not hand you a score we do not believe. Below roughly 40 valid responses, a Sean Ellis percentage is not a measurement, it is noise, and giving you one anyway would be the most expensive thing we could do to you. So you get what the sample genuinely supports: the qualitative read, the ICP signal, the barrier themes from the answers we did collect, and a written note on exactly what it would take to reach a reliable number. Your target sample is agreed at intake against your real user base, which is why this is rare rather than a surprise.
Who actually does the work?
Olek Uznanski, who has trained more than 300 startups on product-market fit and built PMFtracker. The same person on the intake call is the one reading your open-ended answers.
Is the PMFtracker licence included?
Yes. Every engagement includes the PMF Startup Kit licence with lifetime access, and you keep it when the engagement ends. Re-run the survey as often as you like afterwards.
Who do I contract with, and how does VAT work?
ProductTrio, VAT ID PL6413191743. All prices are quoted in EUR net of VAT. EU business clients with a valid VAT ID are reverse charge, Polish clients are charged 23% Polish VAT, and clients outside the EU are outside scope. Payment is 50% on signature and 50% on delivery.
Find out what your users actually think.
Book a 20-minute fit callNo pitch on the call · We will tell you if it is not worth running · Fixed price, no hourly billing